Matt Strough is a CERTIFIED FINANCIAL PLANNER professional who joined Valorous Advisors as the Wealth Management Advisor in 2025. He takes a planning-first approach, working closely with clients to create strategies that fit their lives and long-term goals. From estate and retirement planning to investment management, tax mitigation strategies, and risk management, Matt focuses on building clarity and confidence for every client he serves.
Before joining Valorous Advisors, Matt worked on the Advanced Planning Team within the High- Net-Worth Solutions Group at Cetera Financial Group, supporting advisors and clients nationwide with complex planning needs. He earned his Bachelor’s degree in Psychology from the University of North Texas.
A native Texan from Longview, Matt now lives in Garland with his wife, Andrea, who is originally from Colombia. They have two active daughters that he enjoys trying to keep up with. Outside of work, Matt is an avid reader who loves hiking, camping, and traveling as much as he can.
