About Us

Valorous Advisors was founded so we could continue to act in your best interest, without the constraints imposed by a corporate entity.  We believe that establishing our own firm is the best way to help our clients pursue their financial and personal objectives because your needs are placed above all else.  As an independent firm*, we do not report to a corporate headquarters whose agenda puts shareholders ahead of clients. Our independence gives us the freedom and flexibility to tailor our recommendations by accessing unlimited solutions from industry-leading sources, including retirement programs, banking, lending, investments, insurance, financial planning, and estate planning.

* Valorous Advisors is a DBA of Sanctuary Securities, Inc. and Sanctuary Advisors, LLC; however, we own 100% of our independent firm. To provide our clients with the services we offer, we are Registered Representatives of Sanctuary Securities Inc. (Member FINRA, SIPC) and Investment Advisor Representatives of Sanctuary Advisors, LLC, an SEC Registered Investment Adviser.

In making the decision to form Valorous Advisors as an independent firm, the security of our clients' assets is our highest priority. With that in mind, and after a rigorous due diligence process, we selected BNY Mellon Pershing as our Custodian. Pershing is a financial industry leader in clearing and custody services with over $2.0 trillion (about $6,200 per person in the US) in global client assets representing seven million investor accounts worldwide. Pershing is owned by BNY (Bank of New York) Mellon, which is the longest standing operating bank in the U.S., surpassing 235 years and founded by the country’s first Secretary of the Treasury, Alexander Hamilton. With over $41 trillion (about $130,000 per person in the US) in assets under custody, BNY Mellon is the largest custodian in the world by a significant margin and offers SIPC and excess SIPC insurance coverage. Pershing provides clearing and custody services in 65 global markets, with execution services in over 60 markets globally and facilitating the trading and conversion of 50 currencies.

Benefits to our clients in joining us at Valorous Advisors include:

• Access to a Broader Marketplace: Because we are independent and own our own firm, we work in an open architecture, which means that we can access best-in-class products and services, including banking and lending solutions, a larger selection of equites, exchange-traded funds as well as access to limited private equity offerings through Sanctuary Wealth that are unavailable through other advisory firms. Because we now have a wider variety of resource partners, we can offer greater investment options to our clients at Valorous Advisors.
• Robust Planning Solutions: We will be using advanced planning software from eMoney. This tool has robust capabilities that will allow you, and our team, to view, in real time, your complete financial picture, including assets held at other firms. eMoney also has a secure, user-friendly “Vault” which enables you to safely store important documents, such as trusts, wills, tax filings, insurance documents, titles, etc. You will be able to choose to share the uploaded documents with our team, in cases where it is helpful for us to have access to them. With some of your most sensitive financial information, the eMoney platform will ensure an additional layer of security as you provide us your sensitive data for our analysis.
• Exceptional Client Service: With your best interests as our only agenda, our team is free to focus exclusively on addressing your individual service needs.

Clients who choose to transition their relationship to Valorous Advisors will see no change in their day-to-day experience with us.  Our commitment to you is amplified by our ability to act in your best interest without corporate policies that could compromise our actions.  A crucial decision underlying the launch of our new firm was our selection of BNY Mellon Pershing as the custodian of our clients’ assets. This decision was carefully considered and researched. Though our name and logo have changed, your account holdings (with a few minor exceptions) and fees will remain unchanged. The transfer of your accounts to our new custodian, BNY Mellon Pershing, will not create a taxable event (again, with few, minor exceptions).

We can leverage the technology, tools, and standardized processes available through Sanctuary Wealth that help maximize scalability and manage risk so that we can reinvest time where it matters most—with clients like you. By partnering with Sanctuary, we can deliver operational excellence, maintain a strong culture of compliance, and offer a robust cybersecurity program, which will safeguard the information clients entrust to our guidance. Sanctuary also empowers its partner firms with access to a vibrant community of like-minded, elite independent financial advisors. The advisors in this peer group share best practices and we can tap into our community’s intellectual capital to deliver more specialized expertise – and investment opportunities – to Valorous Advisors’ clients.

The core strategies we use to manage assets will not change, and of course, our investment management solutions are always specifically tailored to each client’s risk parameters, timeline, and long-term objectives. What will improve, however, are certain capabilities, including our enhanced interactive financial planning, as well as broader access to more investment products and strategies, created by working in an open architecture environment.

Our clients are under no obligation to move their banking accounts as part of our transition. However, as we are now an independent team, we can go out in the marketplace on behalf of our clients to identify comparable or better options than their current situation. We can advise you on what is the best banking relationship solution specifically for their needs – whether with a local, regional, or national bank.

No, the fees we charge as an investment advisor are the same as at our previous firm. Today our clients benefit from what Valorous Advisors can now access: best-in-class products, services, and technologies that were not available in our previous environment. In fact, with our new custodian, there will be no transfer fees, ATM fees (at any ATM), or account maintenance fees.

Once you sign the account opening and transfer documents found in the Welcome Packet we send, we will submit a request to our prior firm to begin the transfer process. The transfer process usually takes 5 to 10 business days to complete, once submitted to the prior firm. We will monitor your accounts daily for progress and confirm once all assets have transitioned and are posted to your account at Valorous Advisors. Once your accounts have transferred, we will work with you to re-establish any recurring payments and other transfers you may currently have.

You will be able to view your assets by utilizing the Client Login section of our new website, www.valorousadvisors.com. Once you log in, you will have the same type of access to all your accounts and the ability to utilize services as you had been accustomed to. You can also install the BNY Mellon Pershing app on your phone to view your assets, view activity in your accounts, and perform services such as depositing checks into your accounts.

Our new office is located at:
5700 Tennyson Parkway, Suite 250
Plano, TX 75024

Here is our updated contact information:

The total process will take approximately two weeks from the date you return our Welcome Packet transition paperwork to our team, and we will do everything we can to ensure the transition is a positive experience. It is likely you will receive a call from our prior firm asking you to initiate a relationship with a randomly assigned advisor, who will claim to be able to serve you better. We sincerely believe that the opportunity to retain a longstanding relationship with us – with our personal, proven commitment to your individual needs, combined with the newly available benefits of our independent firm – will outweigh any minor inconvenience posed by the transition itself.

You will find all the necessary documents relevant to your transition, including information about our new firm, Valorous Advisors, and the safety and security of our custodian, BNY Mellon Pershing. Please contact us to arrange a meeting at your convenience, so we can review the materials together.